创业时间中小寿险公司展开战微.pdf 57页

  A b stra ct

  A b str a e t

  T ill 2 0 0 8 ,th e nmu b er o f life in suran ee co m P an ie s in o u r eou n try h a s reaeh ed

  to 5 6 . A m o n g th e 5 6 com P 翻 e s,C h in a L ife,C h in a P in g An an d C h in a P ae ifie

  o ecUP y 7 0% o f th e wh o le life in sur an e e m ark et. T h e se thr ee eomP an ie s are th e

  b ig g est life in sur an ee eom P an ie s in C h in a . O thers are ea lled sm all壹m ed ium size

  life in su ran ee eom P an ies. C om P ared w ith ad v an eed eo u n tries,th e n u m b er o f life

  in su ran ee eom P an ie s in C h in a 15 still v ery few . F o r ex am P le ,th ere are m o re than

  10 0 0 life in su ran ee eo m P an ie s in U S A am o n g w h ich sm a ll壹m ed iu m siz e o n e s are

  the ov erw helm ing m ajority and b ig size on es are the ab solute m inority . T he

  ex am P le sh ow s u s that th ere still 15 v ery larg e sP aee for sm a ll壹m ed iu m size life

  in su ran ce to ex ist an d d ev eloP in an y m ark et. H ow ev er,at m o st d iffi cu lt statl 壹uP

  P erio d ,sm a ll壹m ed iu m size life in suxan ee eo m P an ies h av e to strug g le ag ain st b ig

  life in su ran ce eo m P an ies m a in ly an d o th er life fin an e ia l eom P an ies. F ae in g m an y

  kin d s o f ex istin g an d d ev e loP in g d iffi eu lties,th ey n eed to d ev e loP th e ir m arket &

  cu ltiv ate eo m P etitiv e a dv alltag e ,try to fighi w ith th e ex istin g & P o tential stro n g

  com P etito rs to o ccuP y larg er m arket. 5 0 if th ey w an t to su rv iv e an d d ev e lo p ,th ey

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